Hi, I’m Amaya

A self-taught product designer.

 
 

I strive to design intuitive, delightful experiences through a combination of interaction design, visual design and microcopy.

 
 
 
 
 
 
Amaya has been a superstar and working with her has been an absolute pleasure
— Shubham Gupta, Founder Of Upswells
 
 
 

some of my favourite projects I’ve worked on…

 
 
 

Tortoise, Mobile APP

01. How can we make saving more rewarding and fun?

I worked on the app redesign of a savings app - Tortoise - where the goal was to make saving more rewarding and fun. We achieved this through introducing milestone-based variable rewards, microanimation and microcopy.

View case study

 
 
 
 

upswells, WEB APP

02. How can we design an onboarding experience to induce trust?

I worked on building a feedback platform 0 to 1, where designing for trust was a real challenge. There were lots of iterations & user testing involved in shaping the onboarding experience.

View case study

 
 
 
 

PAPERPLANES, WEBSITE

03. How can we improve content discovery on a publication?

I worked on a website refresh for a design publication, Paper Planes. One of the main challenges we designed for was improving content discovery so that users could have multiple affordances to discover the wide range of topics covered.

View case study

 
 

 
 

Some projects I’ve worked on for fun…

 

In my free time, I enjoy picking apart product experiences to see what makes them great, not-so-great, and what could make them better.

I also documented my journey of teaching myself design and put together a large list of resources for people in a similar boat.

 
 
 

 
I love how you are an overachiever and a perfectionist
— Sahil Shah, Founder of PlantVita